“During our partnership, Greyscale systematically led the transformation of the Operations Team, building a structure focused on guest experience excellence, talent development, and a more efficient, centrally enabled model. The team brought infectious enthusiasm for the guest, a passion for brand delivery, and a people-first mindset that balanced candour with care. In a world where commercial and operational priorities don’t always align, Greyscale proved to be a trusted, collaborative partner who delivered both cultural and commercial progress.”